Ethical Glow

 "We do not inherit earth from our ancestors; we borrow it from our children."- Wendell Berry. Sustainable beauty may be everywhere as it claims to be, but is it truly the case or simply a marketing strategy? The introduction of words such as ‘green’ , ‘eco-friendly’ , and ‘ethical’   by brands makes it easy to get lost in all the noise. The more important question is, are all these statements completely true?  Are these brands really making a change? Here's the truth: not everything labelled ' sustainable' is good for   the planet. Some of it is just clever branding. So, how do you separate real sustainability from greenwashing?  Let’s analyze and reveal the reality behind the beauty world. What is Sustainable Beauty? Sustainable beauty speaks to economic considerations while ensuring that the use of plastic waste, refillable containers, and biodegradable products is prioritized. One of the main features of sustainability is sustainable beauty packaging , which...

Sustainable beauty packaging is a step toward a cleaner, greener planet. Have you ever considered the fate of all the cosmetic containers you discard? Traditional plastic packaging is gradually contaminati ng our environment, consumers are becoming more and more concerned abo ut it . As a result, companies are aggressively moving toward sustainable substitutes, utilizing environmentally friendly materials to satisfy consumer demands and encourage moral decision-making. The worldwide cosmetics business produces over 120 billion packaging units annually, significantly taking part in plastic waste, deforestation, and carbon emissions. According to the United Nations Environment Programme (UNEP) , a huge amount of this packaging is discarded after a single use adding to an estimated 79 million tons of plastic garbage each year. Nearly 95% of cosmetic packaging is thrown away after only one use, according to Cleanhub and the majority of it ends up in landfills or the ocean. While clean ...